SearchCap: Travel & retail report, first page bids & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-travel-retail-report-first-page-bids-246413

AdGooroo releases travel and retail keyword results after Google’s right rail ad change

Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-right-rail-impact-travel-retail-keywords-246396

First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/first-page-minimum-bids-continue-to-rise-in-wake-of-google-desktop-serp-changes-245917

From waste to win: watch how a simple change affects AdWords performance

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it's also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/from-waste-to-win-watch-how-a-simple-change-affects-adwords-performance-246043

SearchCap: Google AMP, knowledge graph & auto ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-amp-knowledge-graph-auto-ads-246368

Google launches its giant mobile search ads for auto makers in the US

Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-model-automotive-dealer-ads-launch-mobile-search-us-246319

International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/international-ppc-deal-currency-fluctuations-245601