Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage

Users can click on the small red gift icon in the bottom right corner of the Bing homepage image to add holiday effects. The post Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/XK_rNUqDNLs/bing-brings-the-holidays-home-with-snow-lights-jingle-bells-on-its-homepage-238585

Facebook Eases Up on its Real-Name Policy Amidst Criticism by @mattsouthern

Facebook makes some significant changes to its real-name policy.

The post Facebook Eases Up on its Real-Name Policy Amidst Criticism by @mattsouthern appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/facebook-eases-up-on-its-real-name-policy-amidst-criticism/147026/

Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday, as when the event will be held. The post Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016 appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/4h2yruTx3DI/google-super-bowl-incomplete-238593

SearchCap: Facebook Business Search, Google Maps App & Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook Business Search, Google Maps App & Link Building appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/wEZ8Dt1_IF4/searchcap-facebook-business-search-google-maps-app-link-building-238576

Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization

Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority. But just how do we do that? The post Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization appeared first on Search Engine...

Please visit Search Engine Land for the full article.

from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/syL0D2DZIT8/goodbye-keyword-optimization-welcome-age-topical-optimization-237770

10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist

You may consider yourself a paid search marketer, but columnist Josh Dreller explains why "data scientist" may well be a fitting label. The post 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/_RzgbkW4xCU/10-reasons-search-marketer-can-call-data-scientist-237896

Google Maps For iOS Upgraded with Offline Navigation, Local Gas Prices, and More by @mattsouthern

Google is finally bringing some useful features from its Android app to iOS users.

The post Google Maps For iOS Upgraded with Offline Navigation, Local Gas Prices, and More by @mattsouthern appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/google-maps-offline/147002/

Data-Led Link Building: Audience Segmentation & Analysis

Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts. The post Data-Led Link Building: Audience Segmentation & Analysis appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/Bt0Bq8-O36s/data-led-link-building-audience-segmentation-analysis-238327

Avoid the Next Penguin Update: A Guide to Identifying and Removing Bad Links by @mattsouthern

You've gone through the painstaking process of identifying bad links, either having them removed or disavowed, but there's one step left to do.

The post Avoid the Next Penguin Update: A Guide to Identifying and Removing Bad Links by @mattsouthern appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/avoid-next-penguin-update-guide-identifying-removing-bad-links/146376/

Presenting SEJ Summit 2016: “A Day of Keynotes” by @jrdoog

Join us for our conference series in 2016 across the United States.

The post Presenting SEJ Summit 2016: “A Day of Keynotes” by @jrdoog appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/presenting-sej-summit-2016-day-keynotes/146871/

A Quick #SEO Guide: 27 Resources to Help Get Found in Search by @RyanHanley_com

Search engine optimization is a expertise built over years of practice. The most effective way to use these SEO resources is one-by-one, a little at a time.

The post A Quick #SEO Guide: 27 Resources to Help Get Found in Search by @RyanHanley_com appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/quick-seo-guide-27-resources-help-get-found-search/145796/

How hacking hurts your website’s ranking in search results

It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability.

from SEO http://searchenginewatch.com/sew/study/2439338/how-hacking-hurts-your-website-s-ranking-in-search-results

No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality by @beymour

Brandon Seymour will discuss a few different ways that you can address some common pain points to boost your business' lead quality.

The post No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality by @beymour appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/no-pain-no-gain-addressing-customer-pain-points-improve-lead-quality/146427/

Wanted: Session Ideas For SMX London 2016

We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place in London on May 18-19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in...

Please visit Search Engine Land for the full article.

from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/mX0RCg4TObk/wanted-session-ideas-smx-london-2016-238485