Google “Now on Tap” Offers Holiday Use Cases Such As Package Tracking, Travel

The simplest way to describe Google Now on Tap is perhaps “context driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site,...

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/WmIwE1AP6Ms/google-now-on-tap-offers-holiday-use-cases-such-as-package-tracking-travel-238688

How To Take Advantage Of The Recovery Search Opportunity On iOS 9

With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains. The post How To Take Advantage Of The Recovery Search Opportunity On iOS 9 appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/QjjNQLqj_5w/take-advantage-recovery-search-opportunity-ios-9-237994

Scan Your Landing Pages With AdWords Scripts

Don't waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages. The post Scan Your Landing Pages With AdWords Scripts appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/HBISV1TCsoQ/scan-landing-pages-adwords-scripts-237569

An In-Depth Look At Image Optimization: Fact And Future

Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline. The post An In-Depth Look At Image Optimization: Fact And Future appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/hka4vNfLLr4/image-optimization-fact-future-238302

Apple Shuts Down Topsy & Redirects It To iOS Search Help Page

Without explanation or any warning, Apple has closed down Topsy, the once popular Twitter search engine. The post Apple Shuts Down Topsy & Redirects It To iOS Search Help Page appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/JMOZWxlO6dw/apple-shuts-down-topsy-redirects-it-to-ios-search-help-page-238650

Help Wanted: We’re Hiring A Social Media Reporter

Applications are now being accepted for a full-time position on our editorial team! The post Help Wanted: We’re Hiring A Social Media Reporter appeared first on Search Engine Land.

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from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/61TXEZD538Y/help-wanted-were-hiring-a-social-media-reporter-238626

Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?

Google's top trends show what piqued our interest most: from athletes and celebrities to the most asked "how to" and "what is" questions. The post Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie? appeared first on Search Engine Land.

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Four SEO Strategies Every Digital Marketer Needs to Understand

There are several types of SEO with varying strategies. To help clarify the differences here's a breakdown with tips on how to leverage each one.

The post Four SEO Strategies Every Digital Marketer Needs to Understand appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/four-seo-strategies-every-digital-marketer-needs-understand/146564/

How US consumers are researching holiday gift ideas in 2015

With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before.

from SEO http://searchenginewatch.com/sew/news/2439495/how-us-consumers-are-researching-holiday-gift-ideas-in-2015

Long Form Content in a Short Form Content World: Why it Matters and How to Make it Work for You by @ProvenData

Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn more details here.

The post Long Form Content in a Short Form Content World: Why it Matters and How to Make it Work for You by @ProvenData appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/long-form-content-short-form-content-world-matters-make-work/146206/

Track Santa, And Learn How to Code, With Google’s Latest Santa Tracking App by @mattsouthern

In addition to games and videos, Google’s 11th annual Santa Tracker can even teach you a bit of basic coding.

The post Track Santa, And Learn How to Code, With Google’s Latest Santa Tracking App by @mattsouthern appeared first on Search Engine Journal.

from SEO http://www.searchenginejournal.com/track-santa/147045/