Marketing The Internet To Expand Your Network

Internet and Network Marketing Tips On How To Achieve Success

The benefits of using the internet to market your business are endless. Don't miss out on this

tremendous opportunity.  There are a ton of benefits to marketing on the internet. Here are some ideas for getting started in the field of internet marketing.



It is really beneficial to use site wide links. These links are located site-wide on each page and return the viewer to the same page each time it is clicked on. A common way to utilize site-wide links is to direct a visitor to a page to place orders or a contact page. Often, you can find these links at the bottom of each page on the site. The location makes them easy to spot, and a clear font makes them easy to read. Site-wide links can be organized in a menu format and will redirect your client to different areas of your website. It is important that your menu order makes sense. Also be sure to include short descriptions of the items listed in your menu.

As a webmaster, you have to understand and use meta tags. Content in meta tags are invisible to visitors; however, they are necessary for search engines to properly analyze your website. Make the first meta tag the most important, as it is most relevant to your site. Don't over use mega tags, use them sparingly.  For instance you would want to constantly repeat the keyword NetWork Marketing, network marketing, etc, rather use your words carefully and properly.  The best method of locating and using the most effective meta tags is to do research and know what you are trying to promote. Keep this in mind for the most effective means of marketing your product or network marketing company.



Make sure that you understand how to use the H tags effectively. H tags, in the language of HTML, will label the importance of a block of text. These sorts of h1 tags indicate that your tagged text will be in bold and large font.  You'll also notice that the h2 and h3 tags are often overused, and while this may have worked before Penquin and Panda (the Google updates) now they should be used sparingly and only when necessary. The benefits of this practice are that it makes your site easier for users to browse and navigate and also allows the search engine spiders to find essential content on your pages.



Look for alternate ways that the Internet can be used to get your network marketing company known.
New ideas can dramatically improve your business. While there is no reason to stop what already works for you, there is also no reason not to implement new strategies.  Consider how an image (the right image) can develop a life of its own and quickly go viral.  If you can find an interesting image and assuming you share it on Facebook or other social media platforms, you can quickly find your site and opportunity filled with visitors. Pay attention to sites like YouTube and Reddit, and see what appeals to their users.



This information will put you on the right track, but there are many different internet marketing strategies that exist today. Make sure you continue to research! Use these tips, and always be on the lookout for more ways to further improve your marketing campaign.

Finding A Web Designer For Your Business

Finding A Web Designer For Your Business

If you want to do business online, you are going to need to have a good-looking, functional website. However, if you don't know web design, it can be tough. That is especially the case if you want to add different features to your site, such as a shopping cart. You may need to hire a professional web designer.

Small Business Web Design

If you are a small business owner, you might not want to do that. You may think you don't have the budget, and you may think that you don't want to spend the money. However, think about these two things. First, do you think that Bill Gates designed the entire Microsoft website? Chances are, he did not.



The second question to ask yourself is whether you want to be seen as a professional company or not. Professional companies use professionals. One of the signs of a leader is that he knows where he is weak, and surrounds himself with those who are strong in the areas where he is not. If you want to have a true professional presence on the web, you may very well need a pro.



After deciding that you do want to use a professional web designer, you need to think about what that means to you. A lot of small business owners try to cut costs by hiring a designer who will design their site for less than $50. That is not always going to be the right thing to do. Sit down and make a list of the features you want, and understand that sometimes things cost a bit more than you expect--especially quality.

The Designing Budget

While that is the case, you do need to consider your budget. If you don't have the money for the most expensive designer out there, you don't have the money. Don't bankrupt your business to get a splashy looking site. Be sensible, and remember that your business is much more than the web site.

Looking For Your Web Designer

When you have thought about all of those things, it's time to start looking for your web designer. The Internet is such a great thing, because it saves you time. You need not have a formal meeting with web designer after web designer. You can just hop over to their sites and get an idea of what they have to offer by looking through their portfolio. Actually, their entire site is a calling card for the kind of looks they can put together. Browse their site and their portfolio to see if you like their style. You should be able to see testimonials or reviews on their site. If they aren't there, call and ask about some.



Narrow down your choices and talk to a few designers. If you communicate well and think that they have a clear understanding of what you want, you might have found yourself a designer.



It need not be a difficult thing for you to find the right web designer for you. You just need to make sure that you heed the tips here, so that you don't forget anything. A good web designer can make your site flawless, so make sure you choose someone great.

Mobile Marketing For Business

Why You Should Try Mobile Marketing

If you have a business online, no doubt you have tried article marketing, banner advertising, emailing marketing and blog guest posting.  However, if you really want to scale your business then it is time you invested some time to understand why mobile marketing might be the way to go for your future promotional needs.

What Is Mobile Marketing?

In a nutshell, it is the ability to market ads to people using mobile devices.  For instance, when searching the web you may come across a website.  At the bottom of the page is a small ad.  If you click the small banner ad, it will take you to the landing page of the advertiser.



This type of marketing enables advertisers to communicate and engage with their target audience in an intuitive, interactive and highly relevant manner.  One of the key benefits of mobile marketing is the targeting in my opinion.  You can choose to only target men, in Canada, age 30 to 50.  Upload your ad and that population is immediately made aware of what you have to offer.



There is nothing better than being able to get in front of your crowd with a clear message.  Normally, in advertising you are chasing customers.  With this new school of advertising you no longer have to hope to get the ideal customer.



Before moving on I would like to point out one other thing. Mobile marketing is done on mobile or smart phones and wireless handheld devices.  What are wireless handheld devices?  Typically, you would think of Samsung tablets, iPad or net books. However, just keep in mind, the focus of mobile marketing is on the mobile phone and smart phone.

Why Use Mobile Marketing For Business?

Well, there are about seven million people worldwide.  The mobile phone is more important than a toilet to some people.  Only four and a half billion people have access to a toilet, but six billion people have access to mobile device.

A Good Business Decision

I would say yes.  As I already mentioned there are billions of potential customers waiting for you to sale them your products and services.  Also, if your competitors have not tried mobile marketing it is just a matter of time.  So, why not beat them to it and gain a large market share.



We live in a 'right now' society.  With this type of marketing campaigns are simple to create. Your messages are delivered to recipients within seconds.  You can reach out to people globally.



People keep their cell phones with them all of the time.  When they go to bed at night most people check their phone one last time before placing it on their bed stand. Your message is always within arms length of your customers.



Whether we like it or not mobile is the future and, for a limited time, has the least amount of competition for users online. However, this is not going to last. According to recent surveys, it is expected that money spent on mobile marketing is going to double every year for the next few years.

Blogging For Business

Blogging For Your Business

Blogging is the process of writing and maintaining an interactive web presence that also allows visitors to respond with posts, comments and messages. Blogs, which is short for web log, cover a variety of subject, but one main core object is usually what the blog is centered around.


Actually, blogging could be looked at as a form of social networking in that it is so interactive and available for people to participate. The bloggers can share information and receive comments and posts in relation to the subject at hand, and relationships can be built and nurtured.


Blogs can become quite intricate and detailed, as people respond, visit, debate and simply exist on blogs. They can promote a cause, a business, academic features, and an event and just about anything else anybody can think about. Images, textual content, links to other blogs and websites, are all available for use on blogs. There is nothing like a picture to emphasize the point of the subject being discussed and to add clarity to the discussion.


Audio and video are also for blogs in order to add a little life to what sometimes become a bit stodgy. The writing and setting up of blogs is easier now than ever because of better software designed to ease the process.

Influence Your Audience

The influence of blogs has become a way of changing political adventures and news mistakes. A blog caught the attention of Senator Trent Lott’s miscue about endorsing Strom Thurmond’s racial position, which led to Lott’s resignation from the senate. When Dan Rather, the noted newscaster, falsely accused President George Bush of not serving properly in the military, blogs produced records proving him wrong, and CBS news had to apologize.


From there blogging really took of as a free wheeling method of allowing individuals and organizations into the mainstream. Here the people have a voice and can promote anything from good health to their brand of politics. New trends and societal movements can develop and have a major influence in a matter of a few years.


It is because of this that the entire collection of blogs is called the blogosphere. This entire collection of ideas, opinions and all manner of informative blogs is paid close attention to by the news media.

Promote Your Products And Business

Blogs are a great way to promote products. If a product needs exposure, a blog can help greatly in the exposure and marketing of the product. A sample of the product can be sent to geographically and specific people as a free gift for evaluation and then when the results are in, they can be publicized on the blog. Comments and posts from visitors on the blog will also help give it a boost in the search engines, and also have mention made on other websites.


Blogging has certainly come of age. A well-put together blog can catapult an idea, a concept or a product to the top of the list, by simply being smart and writing to the audience about what they want to hear, see and try. They will comment about it, and hopefully give a good account about the concept. The power of people who are connected comes to play in blogging situations, because everybody always has something to say about anything.

Internet Marketing: The Many Advantages

The Advantages Of Internet Marketing

With internet becoming more and more available and affordable, there's no wonder that so many people use it to stay connected to their network of friends. This is why internet marketing has become a must for any business that wants to be effective and successful.

Cheaper Than Traditional Advertising

There are some advantages to internet marketing classic marketing can't compete with. One of these advantages is the price. Reaching your target market online is much cheaper than reaching them through print, outdoor or radio. TV might be cheaper in terms of cost per GRP, but overall, a business needs to spend big amounts of money on TV advertising in order to achieve enough visibility.

Online promotional materials are much cheaper than real life ones. If you publish an electronic brochure, you pay the same price whether it gets 1000 downloads or 100,000 downloads. If you print the same brochure, the two costs will be very much different. Paper is expensive, distribution is expensive, therefore going online allows a business to make significant savings from their marketing budgets.

Flexibility Is Key

Online advertising is flexible. One can set up a SEM campaign and choose how much to bid and what keywords. The daily budget can be also set to your maximum affordable limit. All parameters can be adjusted and those adjustments become effective the moment you save them into the system. If you want, let's say, to target only customers from Texas, because your business is local, you can choose to have your ads displayed only to people who access the internet from Texas.

Social Sharing Boost

Online marketing has this social component that helps a lot. People like to share news and cool stuff with their friends on Facebook, Twitter, Pinterest and other social networking websites. If your offer catches their attention, they might serve as messengers and marketing agents for you and promote your products or services to their acquaintances and friends. This is a power nobody should underestimate. Under the right circumstances, a very well thought piece of advertising can skyrocket your sales and boost your popularity to huge levels.

Facebook marketing allows a very narrow segmentation. You can target, for instance, only women, 25-45, married, interested in scrapbooking. Facebook makes it possible for businesses to setup their campaigns in such a way that ads are shown only to people belonging to the selected target group.

Far Greater Reach

Internet marketing has another advantage: it is international. You can sit on your deck in Alabama and reach customers from Germany or wherever else in the world you may want.

Internet Marketing

Although the entry barrier in internet marketing is pretty low, the learning curve can be quite steep. You'll need time and a series of trials and errors before you learn the tricks of the trade. If you don't have the time to educate yourself, you can hire an internet marketing consultant to put your business online and handle all these things for you. Such consultants are not very expensive and if you find a really good one, you might be impressed with the results.

Social Media: Marketing For Your Business

Promoting Your Company Using Social Media Marketing Tools

Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online. Only recently has social marketing become a crucial component to the advertising and marketing world. Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.

Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.

Becoming Engaged with Followers

Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazine simply presented pertinent information about what the company was selling. However, social media marketing is more than just self-promotion.

It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your company’s sites. Social media marketing tools offers your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.

Offering Value

The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value. Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms. You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.

Uploading Useful Content

Content is a crucial component to a successful social media marketing campaign. This includes writing articles, blogs, white papers, and updating the content to all of your social media sites. In addition, you are likely posting quality links that help all of your online visitors locate all a social media sites using search engines. This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.

The Benefits of the Negative

You recognize that promoting your business is all about finding out what is working or not. It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.

Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better. Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms. This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.

SEO

Search Engine Optimization

SEO is the best way to organically increase leads from the internet.  SEO incorporates techniques to bring a websites keyword rankings to the first page of search engines.  Below is all the info you need on why increasing your rankings is so beneficial to gaining leads. 

Where Searchers Click

BLUE = Ads

GREEN = Map Listings

ORANGE = Organic Listings

As you can see, organic search is the most common place for a searcher to click.  Click Thru Rate for organic search breaks down by position as follows...