How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/ppc-data-new-vs-existing-customers-sheds-light-user-behavior-optimization-opportunities-243412