IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion. The post IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/iab-desktop-mobile-paid-search-bring-roughly-half-2015-digital-ad-revenue-247913