Allstate: offline call data improved SEM performance and the customer experience

Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/allstate-offline-call-data-improved-sem-performance-customer-experience-260229