How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)...
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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/brand-bidding-ppc-optimization-effective-bidding-techniques-part-7-of-8-247298
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