Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend...
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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/marketing-tech-management-see-martech-europe-agenda-254603
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