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Wednesday, February 10, 2016

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


from SEO http://feeds.searchengineland.com/~r/searchengineland/~3/rhBq5qTWmIY/brand-bidding-ppc-optimization-value-brand-keywords-part-2-8-241769

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