Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. The post Show Me The Money:...
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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/show-money-following-ppc-keywords-make-dollars-sense-242560
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